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Nielsen Creates New Twitter TV Rating

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    Published on Dec 18, 2012



    TV ratings giant Nielsen has teamed with Twitter to create the "Nielsen Twitter TV Rating," a new audience

    ...

    Published on Dec 18, 2012



    TV ratings giant Nielsen has teamed with Twitter to create the "Nielsen Twitter TV Rating," a new audience metric based on the popular microblogging service.

    John Letzing reports on digits.

  • # business news
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